Have you seen the new Pepsi logos and packaging designs? I tried to find some opinions on the net about the new look, and most of what people say seems to be negative criticism. I somewhat disagree. The first time I saw the new marks was on the latest TV commercial Pepsi Pass - 60 second; a great collage of the awesome old school adverts the company has had into one sequence, showing the progress and evolution of the brand, ending with the view of the new design. I find this design truly refreshing! The lower case highly geometric and modern pepsi letters are pleasing to the eye and showing a sense of advancement, of trying something new and moving forward to a new young direction. True, as mentioned in some blogs the type can be seen as somewhat art deco, or avant garde - but isn't that what's awesome about it? The logo mark is customized for every product which is also a strong expectation element of design nowadays.
The one thing I do not enjoy is the bottle design which simply does not correspond to the clean modern look of the labeling. I believe the new design deserves some credit, it carries a spark of change and progression, yet I agree one can expect a little more out of such a corporation.On the note of new design, I lately found through a friend about 2Advanced Studios, a design and media company thriving behind the notion of "Progressive Design Technology". Quoting: At 2Advances Studios, we harness our insight, dedication and expertise to challenge the boundaries of creativity and deliver tomorrows capabilities. You can say that again! Apart from an extremely impressive web and flash skills and overflowing creativity I find that the company has truly captured the essence of futuristic design, both functional and aesthetic. Pay it a visit, check out their impressive portfolio and get immersed in the world they have created.
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