Tuesday, January 6, 2009

Luminus Studio and Sesame Street

As I have taken already a few 3D animation courses and have a great fascination with XSI Softimage - you can say it is a minor to my degree in Communication Design. In a little while I will post a few of the modeling and animation I have already done. Meanwhile, checkout Luminus. "Luminus is a one stop creative studio, based in Los Angeles and Zagreb (Croatia), specializing in concept development, design, production and post production of motion media. Over the years they have created and produced numerous TV commercials, show and convention opens, animated logos, motion graphics packages and 3D animations."

Isn't it facinating when reality meets imagination and becomes visual? This strategy of grabing attention is known for a while. In
The Tipping Point, Malcolm Gladwell tells the story of Sesame Street, and the way a key to the attention of kids and their learning was to fuse the fantacy scenes with the realistic ones. Accordding to the study, before those two were fused, kids were watching more tentively in the fantacy scenes then the realistic (where adults and children were talking and playing). The moment those two different worlds were fused, the viewers attention rose significantly, and so did their learning outcomes.

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