Getting the Message Across

As I was browsing a few of my bookmarks lately to see what was new I noticed a trend among the web design of a few successful companies and firms: Simplicity!
Now, I know this isn’t a new controversial concept, yet it keeps proving its functionality and efficiency over and over again. A simple, clean and open design seems to give room and space for great typography, compositions and messages to do their job in excellence: communicate. Have a look at the web pages of Free Agency Creative, Paprika, Orange Tango, Rethink Communications and even Apple – they all sustain a minimalistic, simple and beautiful way of getting the message across, going against the massive stream of cluttered complex web pages. As a designer, I must admit that creating such “clean” design is just as difficult as designing a complex “full” composition – the “simplicity” look isn’t a very simple one to achieve, for many reasons. This might not be the only way to getting a point across, but is certainly one that is working and carrying a respectful image of quality and professionalism.